Business | Consumer Care
Published Sep 25, 2020
Bajaj Consumer Care the reputed Indian FMCG company, has entered the hand sanitiser market with a brand new product, the Bajaj Nomarks Hand Sanitizer. The sanitizer marks the entry of Bajaj Consumer Care in the Personal Hygiene Segment. The product is aimed at serving our fellow countrymen in this time of Covid 19 where personal Health and Hygiene is essential. The new range of Hand - Sanitizers, have more than 70% alcohol which is required to give the user protection against germs. Use of alcohol does make the hand dry and hence we have added Neem and Aloe-Vera extracts to moisturize the hands. A distinct Lemon perfume makes the experience while using the sanitizer more pleasant. Bajaj Nomarks Hand Sanitizer gives the consumers ‘1- step protection’, without soap and water.
The range consists of 50ml, 100ml and 200ml bottles for retail consumers and 5 Litre jars for hospitals and institutions.
Speaking about the new product, Mr Sumit Malhotra, Managing Director -Bajaj Consumer Care said, “The alarming rate of increase in COVID19 cases across India has led to a manifold increase in demand for Hand Sanitizers amongst consumers. With Bajaj Nomarks Hand Sanitizers we want to provide every Indian with a tool which can be used as a first line of defence against this unseen enemy. We at Bajaj have been helping our consumers feel good, look good and get more out of life for many years. Now we want to help them stay healthy and safe also”
Bajaj Consumer Care Ltd (BCCL) is part of the Kushagra Bajaj Group which has interests in varied industries including Sugar, Consumer Goods, Power Generation and Infrastructure Development. As a part of the Bajaj Group - BCCL stands firm in providing quality products for our Indian countrymen. BCCL is one of India’s leading FMCG companies with well-known brands in Hair care and skin care categories. It. is one of the leading players in Hair oil category with brands like Bajaj Almond Drops Hair oil, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Hair oil and Bajaj Jasmine Hair oil. Its lead brand Bajaj Almond Drops Hair oil is the No. 1 hair oil in Indian market.
Founded nearly a century ago by freedom fighter and philanthropist Jamanalal Bajaj, who was also a close confidante of Mahatma Gandhi, the Bajaj group has today diversified into many areas. Today the Kushagra Bajaj led Bajaj Group is one of the largest and most respected conglomerates in India with more than 13,000 employees and a turnover of USD 2 billion. The group today operates across a multitude of businesses including Energy, FMCG & Sugar catering to audiences ranging from B2G, B2B and B2C.
Focused on long-term value, each of the business is transforming to significantly increase the size of its business. The group has a rich legacy and has played a strong role in helping economic and social growth of the nation. The Kamalnayan Jamnalal Bajaj Foundation (KJBF) and the Jamnalal Kaniram Bajaj Trust (JKBT) has engaged in many development interventions, with major emphasis on integrated water resource development and management, agriculture development, livestock development, women empowerment and training and capacity building through participatory approaches. (KJBF) also aims to establish a training and livelihood resource center thereby to contribute for integrated and sustainable development of the rural community of Wardha district through participatory approaches.